How to Market Cryptocurrencies and Attract Users Through Airdrops

Through the free distribution of tokens in exchange for specific actions, airdrops are a powerful crypto marketing tool that enable projects to attract new users, raise awareness, and strengthen community engagement.

An airdrop is a marketing event that promotes emerging crypto projects with the intention of attracting new participants and stimulating community activity. Typically, it entails free token distribution in exchange for specific actions. However, despite their apparent simplicity, not all Web3 projects are successful in achieving the airdrop’s objectives. How to get the most out of airdrop marketing is what we, the Coinband team, will discuss below.

Which are the most common kinds of airdrops?

There are a number of different kinds of airdrops, each of which serves a distinct purpose:

Standard, when the project team gives away its tokens to holders of particular cryptocurrencies, like Bitcoin or Ether, for free;
Bounty, in which users can get tokens for doing certain things, like signing up for the project’s social networks, posting reviews, etc.
Holder, when users who hold project coins receive tokens;
Restrictive, which is accessible to a set number of clients who have recently shown the best action in the venture’s crypto local area.
As can be seen, each of them aims to complete particular tasks. Therefore, prior to organizing an airdrop, ensure that its concept is compatible with your business strategy.

Problems That Airdrops Can Fix Before you start planning and launching an airdrop, you need to know what your objectives are for this crypto event. Particularly, the main objectives that could serve as the foundation for this marketing strategy are as follows:

bringing in new users, even those who had never used the project before;
promoting the crypto project through crypto communities and social networks;
bolstering the community through increased participant involvement and loyalty;
stimulating trading, staking, or other activity on the project’s platforms.
How to Conduct a Successful Airdrop A well-planned event is always necessary for a successful airdrop, which can be broken down into the following sub-stages:

identifying the intended audience The participants in the airdrop could be, for instance, both current users of your project and brand-new users who are unfamiliar with it. Additionally, they may hold particular tokens.
selecting participant requirements. This typically entails acquiring a certain number of tokens in a crypto wallet, completing certain tasks (reposting, commenting, testing the beta version of the platform, or something else), attracting new users through referral links, subscribing to the project’s social networks, and so on.
deciding on a platform You can use social networks as well as specialized airdrop platforms like CoinMarketCap, Coingecko, and AirdropAlert to carry out an airdrop. You could also use your project’s website or a specialized landing page to share information about the upcoming crypto event.
confirming the participants. You will need to implement KYC policies to verify the identity of airdrop participants and launch a mechanism to limit participation from a single wallet in order to prevent participants from creating fake accounts.
Distribution of tokens. Ensure that tokens are delivered to participants’ crypto wallets on time and with a clear method of distribution. This will be made easier for you by using smart contracts to automate.
How Can an Airdrop Be Promoted?

To guarantee that your Web3 project benefits from your airdrop, you should invest a ton of promoting amounts of energy, including:

Promotion on social media, such as hosting contests and giving away prizes for participating in the airdrop, collaborating with crypto influencers to promote your airdrop to their followers, and viral marketing, in which users are encouraged to share information about the upcoming airdrop in order to receive additional tokens or bonuses
Placing on well-known cryptocurrency platforms – we’ve already talked about this, so let’s just say that using this strategy will help you reach a larger number of potential participants;
publishing educational content on your website, in your project community, or in its official social networks, as well as writing press releases and articles for crypto media;
assessing the growth of new users, their activity level, aspects of their behavior, and so on in order to improve the chosen marketing strategy In the end, all of this will help you modify future airdrop campaigns to increase their effectiveness.
In general, each of these actions necessitates a unique set of skills, so if you want the best results, you should think about working with a reputable Web3 digital marketing agency.

A Few More Words As can be seen, airdrops are a powerful tool for crypto marketing and user acquisition. However, this thesis is only valid when crypto events are properly organized. Therefore, if you want the resources spent on an airdrop to be completely recouped, contact Coinband; the outcomes will far surpass your wildest expectations.